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What are the Right Social Media Networks for Your Business?
How does a business choose the right social media platforms? Facebook, LinkedIn, and Twitter have been around for several years now. Pinterest and Instagram are gaining traction. But many businesses...
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Why Metrics Matter for Small Business
Marketing doesn’t work without measurement. It’s a simple concept, but one that frequently gets overlooked. Ensuring that limited marketing resources (dollars, people and time) are used wisely is...
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Garbage Content In = Garbage Results Out
Today is trash day. Every home in my neighborhood takes their trash out to the curb and a service comes to pick it up so we never have to think about it again. It's also recycling day. Next to our...
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Top Reasons Your Small Business Should Use Google+
The number of social media outlets continues to expand. Because of its quantity of users, Facebook is a must for most businesses, especially if they are consumer focused (B2C). Beyond that, the debate...
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create...
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Top 5 Best Practices in Franchise Website Design
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant...
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What Does Google’s Hummingbird Mean for SEO in 2014?
Semantic Search.That’s the phrase to keep in mind with the introduction of Google’s new Hummingbird algorithm. While previous updates Penguin and Panda were modifications to the company’s existing...
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Was Net Neutrality a Loss for the American Public?
Yesterday the D.C. Circuit Court of Appeals struck down the FCC's net neutrality rule. There are many pundits who are claiming this is the end of free expression over the Internet and the beginning of...
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To App or Not to App? That is the Question.
I seem to have this conversation often. While meeting with clients and prospects to discuss their websites and general Internet marketing strategies they lean in and say with some degree of certainty,...
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KSM Transport Advisors Launches New Responsive Website Design
KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing...
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Three Ways to Create Website Credibility
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective. In my post, titled Credibility is Paramount for Small...
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Marketpath Survives 2014 Mini-Marathon
Marketpath executives Matt Zentz and Kevin Kennedy survived (barely) the 2014 OneAmerica 500 Festival Mini-Marathon this past Saturday. The event, the nation's largest half marathon, is in its 37th...
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The Peters Group Re-Brands and Launches New Responsive Website
The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.A locally owned family business...
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Why Use Instagram for Your Business?
The amount of social networking is immense and ever growing. To market your business it seems more and more social sites must be created and managed. How is it determined which are necessary? With...
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Marketpath is Hiring - Website Designer
We are seeking an experienced, full-time Website Designer to join our Indianapolis, Indiana team. If you are interested in applying for our Website UX/UI Designer position or in learning more about a...
View ArticleThe Elusive Reality of Effective Website Marketing
Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.
View ArticleNew Year Domain Check
Make sure you know who controls your domain so you don't lose it by mistake. This post discusses how to check and what to look for so you don't miss a renewal notice.
View ArticleYour 2015 Content Strategy
Now is the time to define your 2015 content strategy. Here are a few questions you should answer before the daily grind steals your time and attention.
View Article3 Responsive Website Frameworks to Consider in 2015
If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to...
View ArticleMarketpath Is Hiring - Outside Sales Rep Needed!
Indianapolis based Marketpath, Inc., a leader in website marketing and technology, is looking to hire an Outside Sales Representative.
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