Clik here to view.
Stenz Construction Launches Responsive Website
Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.Stenz is a...
View Article8 Reasons to Have a Responsive Web Design (Infographic)
Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and...
View ArticleClik here to view.
How Your Organization Should Best Utilize Instagram
In an earlier post, I talked about the benefits of using Instagram for your business or not-for-profit. Using Instagram as part of your social marketing strategy is a way for your business to visually...
View ArticleGoogle to Penalize Non-Mobile Sites Starting in April
Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet -...
View ArticleClik here to view.
Mysterious Floating Head Found in Application
Indianapolis, IN - Employees of Marketpath, Inc. logged into the company's internal project management and support application and found a floating head of the founder and CEO, Matt Zentz, chasing the...
View ArticleClik here to view.
Saint Dunstan's Website Upgrade
St. Dunstan’s Episcopal Church recently upgraded their website to support their parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and...
View ArticleClik here to view.
Why Your Business Should Select Marketpath CMS for Web Content Management &...
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology...
View ArticleClik here to view.
Facebook Eliminates Organic Reach
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s...
View ArticleClik here to view.
Go Responsive or Go Home
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage...
View ArticleMobilegeddon Is Here – Are You Still Ignoring It?
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:
View ArticleTen (10) Questions to Determine if You Need a New Website
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
View ArticleSeth Godin for President!
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting...
View ArticleWhy User Experience Matters for Small Business
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand...
View Article5 Blog Ideas to Kick off August
Kids are going back to school and family vacations (or "trips" as my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to...
View ArticleMarketpath's Visibility, Engagement, and Conversion Funnel
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind...
View Article57 Channels (and Nothin' On)
There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.
View ArticleClik here to view.
Thank You Veterans
Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the...
View ArticleClik here to view.
How to Effectively Market for Local Businesses
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets,...
View Article10 Christmas Gifts for Designers and Developers
I Void Warranties T-shirtSensu Solo Stylus Cordies50 Shades of Grey PosterThe Web Designer's Idea BookMicrosoft Sculpt Ergonomic KeyboardPixel RulerWeMo Light SwitchGunnar Phantom Gaming / Computer...
View ArticleMinimum Viable Website Marketing for a Small Business
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional...
View Article