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Don't be a Screamer
It's 8 AM on a Monday morning. I just dropped two kids off at school and one at daycare. The entire trip is about an hour of driving with constant chatter - sometimes laughing and giggling, sometimes...
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Four Questions to Help You Select the Perfect Website Design Company
Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit...
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Why You Need a Mobile Website
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet...
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What is the Value of Your Time? The Case against Open-Source CMS
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large...
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Credibility is Paramount for Small Business Websites
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online...
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Blogging – The Small Business (Not-So) Secret Weapon
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn,...
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What are the Right Social Media Networks for Your Business?
How does a business choose the right social media platforms? Facebook, LinkedIn, and Twitter have been around for several years now. Pinterest and Instagram are gaining traction. But many businesses...
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Why Metrics Matter for Small Business
Marketing doesn’t work without measurement. It’s a simple concept, but one that frequently gets overlooked. Ensuring that limited marketing resources (dollars, people and time) are used wisely is...
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Garbage Content In = Garbage Results Out
Today is trash day. Every home in my neighborhood takes their trash out to the curb and a service comes to pick it up so we never have to think about it again. It's also recycling day. Next to our...
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Top Reasons Your Small Business Should Use Google+
The number of social media outlets continues to expand. Because of its quantity of users, Facebook is a must for most businesses, especially if they are consumer focused (B2C). Beyond that, the debate...
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Responsive Web Design versus Dedicated Mobile Sites: What’s Right for You?
Nearly 20 percent of web traffic comes through mobile devices. As smart phones become even more ubiquitous, that number will only increase. As a result, companies are compelled to create...
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Top 5 Best Practices in Franchise Website Design
Franchises have an interesting dilemma when it comes to search marketing and website design. The corporate hub usually maintains overarching control of the brand, but local franchisees need a relevant...
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What Does Google’s Hummingbird Mean for SEO in 2014?
Semantic Search.That’s the phrase to keep in mind with the introduction of Google’s new Hummingbird algorithm. While previous updates Penguin and Panda were modifications to the company’s existing...
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Was Net Neutrality a Loss for the American Public?
Yesterday the D.C. Circuit Court of Appeals struck down the FCC's net neutrality rule. There are many pundits who are claiming this is the end of free expression over the Internet and the beginning of...
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To App or Not to App? That is the Question.
I seem to have this conversation often. While meeting with clients and prospects to discuss their websites and general Internet marketing strategies they lean in and say with some degree of certainty,...
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KSM Transport Advisors Launches New Responsive Website Design
KSM Transport Advisors (KSMTA), leaders in trucking profitability strategies and trucking consulting services, recently launched a new website to support their new branding and marketing...
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Three Ways to Create Website Credibility
In a previous post, I wrote how website credibility, or creating credibility with your website, should be a small business’ number one objective. In my post, titled Credibility is Paramount for Small...
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Marketpath Survives 2014 Mini-Marathon
Marketpath executives Matt Zentz and Kevin Kennedy survived (barely) the 2014 OneAmerica 500 Festival Mini-Marathon this past Saturday. The event, the nation's largest half marathon, is in its 37th...
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The Peters Group Re-Brands and Launches New Responsive Website
The Peters Group, formerly known as Affordable Sprinklers LLC, launched a new website this week, to support their company rebranding and digital marketing initiatives.A locally owned family business...
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Why Use Instagram for Your Business?
The amount of social networking is immense and ever growing. To market your business it seems more and more social sites must be created and managed. How is it determined which are necessary? With...
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Marketpath is Hiring - Website Designer
We are seeking an experienced, full-time Website Designer to join our Indianapolis, Indiana team. If you are interested in applying for our Website UX/UI Designer position or in learning more about a...
View ArticleThe Elusive Reality of Effective Website Marketing
Improving website visibility requires more than a nice looking website. Most small businesses fail at driving traffic to their site and here's why.
View ArticleNew Year Domain Check
Make sure you know who controls your domain so you don't lose it by mistake. This post discusses how to check and what to look for so you don't miss a renewal notice.
View ArticleYour 2015 Content Strategy
Now is the time to define your 2015 content strategy. Here are a few questions you should answer before the daily grind steals your time and attention.
View Article3 Responsive Website Frameworks to Consider in 2015
If you're not using a responsive framework to develop websites you should seriously consider changing course this year. Using a pre-built framework can save you time, help you avoid errors, and lead to...
View ArticleMarketpath Is Hiring - Outside Sales Rep Needed!
Indianapolis based Marketpath, Inc., a leader in website marketing and technology, is looking to hire an Outside Sales Representative.
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Stenz Construction Launches Responsive Website
Stenz Construction Corporation launched a new website this week to support their growth and to further position their organization as a leader in Indianapolis Construction Services.Stenz is a...
View Article8 Reasons to Have a Responsive Web Design (Infographic)
Marketpath Blog: 8 Reasons to Have a Responsive Web Design: With the growth of mobile devices, it is essential that your website is mobile friendly. The growth of mobile devices like smart phones and...
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How Your Organization Should Best Utilize Instagram
In an earlier post, I talked about the benefits of using Instagram for your business or not-for-profit. Using Instagram as part of your social marketing strategy is a way for your business to visually...
View ArticleGoogle to Penalize Non-Mobile Sites Starting in April
Google announced that effective April 21, 2015, it will update its search algorithm so that mobile sites will rank higher than non-mobile sites in search results. If your site isn't "Responsive" yet -...
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Mysterious Floating Head Found in Application
Indianapolis, IN - Employees of Marketpath, Inc. logged into the company's internal project management and support application and found a floating head of the founder and CEO, Matt Zentz, chasing the...
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Saint Dunstan's Website Upgrade
St. Dunstan’s Episcopal Church recently upgraded their website to support their parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and...
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Why Your Business Should Select Marketpath CMS for Web Content Management &...
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology...
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Facebook Eliminates Organic Reach
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s...
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Go Responsive or Go Home
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage...
View ArticleMobilegeddon Is Here – Are You Still Ignoring It?
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:
View ArticleTen (10) Questions to Determine if You Need a New Website
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
View ArticleSeth Godin for President!
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting...
View ArticleWhy User Experience Matters for Small Business
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand...
View Article5 Blog Ideas to Kick off August
Kids are going back to school and family vacations (or "trips" as my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to...
View ArticleMarketpath's Visibility, Engagement, and Conversion Funnel
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind...
View Article57 Channels (and Nothin' On)
There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.
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Thank You Veterans
Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the...
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How to Effectively Market for Local Businesses
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets,...
View Article10 Christmas Gifts for Designers and Developers
I Void Warranties T-shirtSensu Solo Stylus Cordies50 Shades of Grey PosterThe Web Designer's Idea BookMicrosoft Sculpt Ergonomic KeyboardPixel RulerWeMo Light SwitchGunnar Phantom Gaming / Computer...
View ArticleMinimum Viable Website Marketing for a Small Business
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional...
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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business
Accent Maid Service launched a new website to support their growth in the Indianapolis area as a leader in Professional Cleaning Services. Accent Maid Service is a professional cleaning service that...
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Venture Logistics Launches New Business & New Website!
Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as...
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Images for the Web 101
If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into...
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2016 Digital Marketing Checklist
As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row...
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