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Marketpath Named 2011 Innovation of the Year Finalist
Marketpath is excited to be named as one of three finalists for the 2011 Innovation of the Year Award as part of Techpoint's 12th annual Mira Awards initiative. The Mira Awards, which recognize...
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4 Reasons You Need a Mobile Website
A mobile website or mobile ready website is simply an internet site optimized for viewing on mobile devices or smartphones such as the iPhone, Android or Blackberry. Because mobile gadgets are smaller...
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Google +1 Coming to an Algorithm Near You
Earlier this week, Wired.com ran a story about Google exploring the integration of the +1 button data into their search ranking algorithm. While this is something that most of us in the industry have...
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Is Your Form Killing Your Conversion Rate?
The purpose of most well-crafted business websites is to convert visitors into sales leads (or customers, if your site is ecommerce). There are many aspects that go into engaging your website's...
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5 Lesser-Known Benefits of Software-as-a-Service
Since the idea of Software-as-a-Service (SaaS) has been around for quite a few years, the benefits have become pretty well known. The SaaS proponents stand behind the lower cost of entry, the speed of...
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The Sweet Life of a Website Cookie - Crumbles Revealed
Most people probably don't know this but every time you visit a website a "cookie" is placed on your computer. Not the type of cookie shown in this picture (which is one of my favorites - white...
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Social Media is Not an Acquisition Tool
I'm sure this topic is going to rattle the cages of some self-proclaimed social media gurus, or social media ninjas (as some call themselves). There was a time, just a couple years ago, when many of...
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Steve Jobs: 1955 - 2011
As a high school junior in 1985, my family purchased our first computer, a Macintosh. Little did I know at that time that twenty-six years later, I’d be writing a blog (heck the word didn’t exist yet)...
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Netflix: How Customers are the New Shareholders
If you haven't followed the Netflix debacle, here's a quick overview:In July, Netflix announced it was raising prices on accounts that have both streaming and DVD rentals from $9.99 to $15.98. This...
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5 Elements of Great Website Design
A lot of times, before we can implement our content management system, our clients ask us to redesign their website. While we are always happy to provide this service to our clients, I wanted to cover...
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Being Everything to Everybody
As a Software-as-a-Service website content management system (CMS) provider, we have to be cautious of trying to be everything to everyone. The fact is that no CMS is the perfect fit for every...
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Getting Started with Content Creation in 3 Easy Steps
For small-to-medium sized B2B companies without dedicated marketing departments, content creation can be a daunting task. You’ve been hearing that content is king for years when it comes to search...
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Avoiding Comment Spam in your Blog
If you keep up a blog then you are probably well acquainted with comment spam. This is an inevitable fact of life if you allow comments on your blog (which you should in most cases). At Marketpath, we...
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CMS Protip #1 - Automate Homepage Content
Over the next few weeks, I will be quickly covering what we are calling "CMS Protips". This series will feature, in no particular order, a list of tips and tricks to get the most out of your content...
View ArticleHow Easy Is Marketpath CMS? Add an Image to Your Site in less than Two Minutes!
Marketpath CMS was built on the foundation of simplicity. Everything we do is geared towards helping small businesses and organizations to be both more effective and efficient running their website...
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There is a certain level of pleasure that comes from making new connections about our history and the social web. Most people think this whole socialization thing on the Internet is new and sometimes...
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CMS ProTip #2 - Accessible On-Page SEO Elements
While this is a common feature of the majority of content management systems these days, if your current CMS doesn’t allow you to modify certain on-page elements, it may be time to start shopping...
View ArticleHow Easy Is Marketpath CMS? Add a Video to Your Site in Minutes!
This is our second post in our “How Easy is Marketpath CMS” series. Last week, our video showed you how simple it is to add SEO friendly images to your website using our easy CMS. This week we’ll...
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Online Tutoring Service Selects Marketpath for Web Content Management
Mr. T's Online Tutoring recently launched their first website, selecting Marketpath for web content management, website design, and search engine optimization (SEO) services. According to Chris...
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The Minimum Effective Dose for Improved SEO
Search engine optimization, for many, can be an extremely daunting and intimidating task. Many of our own clients struggle with the very basics when we are building their sites, which is why we help...
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