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PIPA and SOPA - My Letter to Congress
I'm really not a big protestor but I do protest this legislation and I hope you will too. This will inevitably affect everyone who uses the Internet. Here's my letter to Senator Dan Coats, Senator...
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Migrating to a New CMS
Are you starting to outgrown your current web content management system or blogging platform? Migrating your website or blog to a new content management system can be an intimidating task, depending...
View ArticleHow Easy is Marketpath CMS? Build a New Web Page in Minutes!
The holidays and the Super Bowl are over, so it’s time to get back to our “How Easy is Marketpath CMS” series. This week, we’ll demonstrate how easy it is to create a brand new web page using...
View ArticleHow Easy is Marketpath CMS? SEO Tools make Optimization Simple!
Your website isn’t maximizing its value if no one can find it- right? That’s why Marketpath includes on-site search engine optimization (SEO) services with every website design we provide our clients....
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Creating Compelling Content
Here at Marketpath, we help companies redesign and launch brand new websites with an easy-to-use content management system on the backend. One challenge that we often run into, however, is gathering...
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Why Marketpath Has Stayed Out of the SEO Game
Marketpath is not an SEO company. We have never tried to be an SEO company. We will never try to be an SEO company. Now, if you’re an existing client, you may be saying to yourself “Wait, these guys...
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Is Pinterest Really Useful for Business?
Everyone’s new favorite social network, Pinterest, has been creating front page news for a few months now. The site has had an explosion of users and has garnered attention because of it. And just...
View Article6 Blog Topics You Can Use Today
Writers block? Perhaps this can help you find an easy topic for your next blog post. Six topics that might provide a jackhammer to get through the blockage.1) What does your organization do best?Every...
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What Are Your Customers Searching For?
I just finished up with a sales meeting and demo of our product. The potential customer knows they need help (which is a great first step), but even better, one thing was said that made me note they...
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How Much SEO is Too Much SEO?
Google’s Matt Cutts let the cat out of the bag at SXSW this year and explained that Google would be rolling out a change to their algorithm that actually penalized overly optimized websites. While he...
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Are SaaS Content Management Systems Right for SMBs?
We’ve covered this topic a bit before on our blog, but recent data that has come to light makes it worth revisiting. The question is, being a small to medium sized business (SMB), is it time to take...
View ArticleWhat is Content Marketing and Why is it Important?
Traditional outbound marketing and advertising have taken a backseat to “Content Marketing.” Instead of buying ads, banners, and search rankings, companies all over the web are turning to this...
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Which Social Network Is Right For My Business?
As a small business owner, you’ve probably asked yourself this question. With so many social networks out there, and more joining the list every day, it can be downright intimidating to choose the...
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Zen and the Art of Marketing Maintenance
Maintenance is a topic that has been on my mind quite a bit lately. Maintenance of my lawn, house, vehicles, finances, children, diet, relationships, hair, and clothing are just a few of the things...
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Link Buying & Gaming the System
So, here we are, a little over a year removed from the JC Penny link buying debacle, and another major SEO player has gotten caught with their hand in the cookie jar. I won’t go into detail about the...
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Businesses Say They Want Brand Awareness - They Need More
Brand awareness is one of those nebulous terms we marketers like to throw around. But what does it actually mean? Brand awareness is simply a measure of how many people could pick your brand out of a...
View ArticleMarketpath Featured on MTFW Marketing Podcast
On June 20th, TJ Furman from Marketpath was lucky enough to join Lorraine Ball and Allison Carter of Roundpeg on their weekly small business marketing podcast, More Than a Few Words. The topic was...
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3 Mistakes Your Corporate Blog May Be Guilty Of
So, you’ve taken the plunge and launched a corporate blog. Congratulations! All of the people that have been telling you for years that it’s a must finally won out, right? Now, the hard part is...
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5 Signs You've Hired the Wrong SEO Firm
When the time comes to hire an SEO agency to help boost your online presence and rankings, chances are you’re going to have a lot of questions. This is okay. I’ve been in and around the industry for...
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3 Solutions to the Same Project
We met with a prospective client last week to discuss their upcoming website redesign & development project. This prospect is your typical small business where the owners make all of the decisions...
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