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Online Marketing Strategy is Changing
I’m not all together sure there is a more dynamic industry than online marketing. With new tools, networks, tactics, and things to pay attention to debuting every day, how can anyone keep up? It is a...
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Math vs. Content Problems – Why SEO as We Know it is Dead
We attended Blog Indiana 2012 last week and came away with a new viewpoint on the SEO industry. The two day conference was packed with speakers on various topics, but somehow, SEO always popped into...
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Don’t Underestimate Your Website’s Copy
Every website project that Marketpath does follows the same process. There is a hefty discovery portion of the project where we’ll discover everything from target audience & goals for the site, to...
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What's Your Mobile Website Strategy?
The rise of smartphone usage over the past few years has come at a staggering pace. There are now over 91.4 million smartphones in the United States alone (this stat is a few months old, and with the...
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Casey-Bertram Construction Launches Indianapolis Demolition Website
Casey-Bertram Construction, a leader in Indiana demolition services, launched their new website (www.casey-bertram.com) this week. The site, which was designed and optimized by Marketpath and features...
View ArticleCustom vs. Off-the-Shelf Software
Business needs vary enormously from one organization to the next. So, naturally, continual improvement to processes and techniques to effectively run the business is a must. Business owners always have...
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Happy New Year - Content Marketing 101 Refresher
It's 2013, you've survived the zombie apocalypse, and with the new year comes an opportunity to inject fresh energy and ideas into your content marketing. So let's get back to the basics a bit and walk...
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A Tinker Toy Kind of a World
I loved these things in my single digits. Heck, I would still love playing with them now if I had any because I truly enjoy building things. That is one part of my childhood I'm happy to say I've...
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How to Find Great Photography for your Website
Some people just get it. They find perfect pictures for every page or post on their website with ease. They tend to match up high-level concepts of content with some abstract vintage photograph. These...
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A Good Content Marketing Plan Will Keep You in Business
The typical business owner has a fairly stable gauge for assessing success. Solid revenue, a strong sales funnel, and opportunities for growth. Sure, there are plenty of other metrics you can apply,...
View ArticlePublisher Rebuild and Release!
One of the core mechanisms with a web content management system is its publishing process. The process for Marketpath CMS is unique because we completely separate the content editing and site...
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Indianapolis Decorators' Show House & Gardens launches New Website
The St. Margaret's Hospital Guild, one of Indianapolis’ most respected and longest running volunteer groups, recently launched a new website to promote their organization’s good works and their annual...
View ArticleStartups Have it Easy, Sort of
These days it's a lot easier to start a software company than it used to be. With the plethora of cloud services available at the click of a mouse companies can focus less on infrastructure logistics...
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Website Magazine Names Marketpath One of Top Content Management Platforms
Marketpath is honored to have Marketpath CMS, our easy to use website content management system, named as one of the industry’s Top Content Management Platforms by Website Magazine. Last month, Website...
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Don't be a Screamer
It's 8 AM on a Monday morning. I just dropped two kids off at school and one at daycare. The entire trip is about an hour of driving with constant chatter - sometimes laughing and giggling, sometimes...
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Four Questions to Help You Select the Perfect Website Design Company
Selecting the right web designer for your website can be a tough decision. Costs, levels of experience, and expected outcomes all factor into the pick. You’re not alone if it all seems a bit...
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Why You Need a Mobile Website
The internet is inundated with statistics about the growing importance of mobile websites. If you haven’t gotten the message by now, you haven’t been listening. So, for the benefit of those who’ve yet...
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What is the Value of Your Time? The Case against Open-Source CMS
The debate has raged on for years now about the value of an open-source Content Management System (CMS) versus the on-demand Software-as-a-Service (SaaS) CMS model. Yes, Wordpress, which holds a large...
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Credibility is Paramount for Small Business Websites
When discussing website strategy, everyone likes to discuss visibility and conversion, but for many small business websites, generating credibility may be the most important factor in your online...
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Blogging – The Small Business (Not-So) Secret Weapon
Small business owners may find themselves unsure where to focus their online marketing resources. Email endeavors, newsletters, and the plethora of social media options (Facebook, Twitter, LinkedIn,...
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